A roundtable discussion was organised yesterday (coordinated by Adeolu Akinyemi and sponsored by MTN Nigeria). The objective was ultimately to "develop a framework for the Nigerian blogging industry." To this end, a selection of Nigerian bloggers - myself included - were invited to share their experiences, especially related to income generation (adverts and content marketing).
This was the first time I had heard bloggers referred to as an "industry." Before yesterday, I had thought of us as a loose group of people who happened to share one activity in common - blogging. So, the use of the word "industry" obviously connotes "making money", which appears to distinguish the professional blogger from the hobbyist.
Our discussions yesterday showed how this grouping by blogging intent is not even a clear demarcation as most bloggers who are now making money from their blogs started off as casual bloggers.
Anyway, I digress.
The discussions touched on the difficulty in selling online marketing to corporate Nigeria; the majority of whom tend to be more comfortable with more traditional forms of advertising.
I don't make any sort of money from my blog, so while I shared some of my thoughts, the experience for me was very much a peek into the possibilities. A few weeks ago - or was that only last week(?) - I realised how much more I want to do with this blog. Well, after yesterday my brain was ringing with thoughts of "To infinity and beyond!"
Read Web Trends for a more detailed write-up.