I'm reading up about the use of blogging to build, promote and sustain social movements - particularly among women's groups. It's hard to find truly concrete examples of the use of blogging to do this and what I have found is anecdotal (nice, but if you have examples, please forward them to me0.
I am reading Technorati's 2008 State of the Blogosphere report. Their findings are not so surprising.
On a global level:
- Two-thirds are male
- 50% are 18-34
- More affluent and educated than the general population
- 70% have college degrees
- Four in ten have an annual household income of $75K+
- One in four have an annual household income of $100K+
- 44% are parents
48% of bloggers live on North America; 27% in Europe; 13% in Asia; 7% in South America; 3% in Australia; and a measly less than 1% in Africa.
Of course, this is based on who responded to their survey, and so is not necessarily a true reflection of the actual number of bloggers.
However, if these figures are anything to go by, then blogging emerges as a still elitist activity and you can understand why blogging is having limited real effects particularly in Africa and among women.