Valentines’ Day WahalaNow, I really don’t get this. I never have and don’t think I ever will. The fuss made about V-Day is, to my mind, overblown – and that’s putting it mildly.
In the States and in England, I always saw it as a huge marketing gimmick. Indeed, the stores seemed to profit quite nicely from this silly celebration. I don’t mean to suggest that it is silly to celebrate love, but to earmark one ENTIRE day out of 365 to show that special someone how much you really care counts as a truly woeful effort in my book!
Now back home, I am seeing the seriousness with which people regard this day taken to a whole new level. The promos for special Valentines’ Day dinners, weekend getaways, etc; as well as the ads by various shops for the de rigeur tokens of love (teddy bears, flowers, chocolates, wine, underwear – could we be any less imaginative people?) are everywhere. But, when I read that it is a common occurrence for people to leave work early to get a head start on their celebrations, I thought that was taking things too far. Call me cynical. Call me jaded, but you can’t call me a Valentines’ Day fool.