The intro blurb to this article about blogging asked why blogs have a higher failure rate than restaurants. Hmmm, interesting question, I thought. The article explores the challenges of blogging - including how you deal with blogging even when you think no one is reading i.e. "If no one reads your blog, does it really exist?"
This is a problem that many bloggers will face at some point, or more realistically, will continue to deal with as long as they blog.
Many of us, if we are completely honest with ourselves, start to blog filled with the highest aspirations for our blog and the type of followership we expect to nurture, as well as the ways in which we hope to influence the world. What we don't often bargain with is that almost every other blog starts with the same degree of ambition and setting our blog aside takes a great amount of work. In fact to run a really engaging blog could be tantamount to a full-time job what with time to think of topics to blog about, time to live a little so that you have new experiences to share, time to do some research to make your posts sound a bit more informed, time to actually write these posts, and let's not forget the time to respond to commenters on your blog as well as going round other blogs to drop comments there (the online equivalent of networking).
Let's face it: it's incredibly hard work! I shared my own challenges in this earlier post in Nov 2007.
Many of bloggers start out with enthusiasm, but relatively few bloggers find that they can sustain this effort (a 2008 survey by Technorati, which runs a search engine for blogs revealed a whooping 95 percent of abandoned blogs).
Some bloggers who hang in there for the long haul might find their writing style evolving over time (this will almost certainly happen) and maybe choose to reveal less about themselves (I blogged about this in Dec 2006 when I started to be aware of my changing blog personality).
I love how the article ends with the blogger confessing to her continued high expectations from her blog. Frankly, I don't see how you can blog without having bucket-loads of optimism and hope.